PORTFOLIO

Welcome to an excerpt from my portfolio.

Here in my portfolio can you get an insight to some projects from my education at KEA

– Copenhagen school of design and technology, my stay at VERA Art School,

as well as current and former workplaces.

Common to several projects is practical experience in interaction with the business community.

FRAGMENT

Fragment - rhythm

Concept development in scaleless abstraction.

The fragment is used as inspiration for a graphic work that illuminates a form of living with space for communication and togetherness in the inner city.

The Idea

The idea is similar to a covered mall. The shops are simply replaced by indoor apartments/terraced houses with indoor road parties. Each block has its neighboring communities, where the indoor area brings them all together.

Concept

The rhythm of the fragment must form the framework for a new view of apartment construction, with room for both community and privacy.

DR LICENS

Tagline

'DR - FOR THE SOUR, THE SWEET

AND EVERTHING IN BETWEEN'

Manifest

"I am here for you – you who are sad, you who want to smile, shout, scream. For you who are sick and snotty, who need a good laugh, or just to unwind.

I am the one who provides quality entertainment. The one who keeps you updated both at home and abroad, and provides relevant news to the Danish society.

I see the world through Danish eyes, enforce Danish culture and cherish traditions. I gather the family, address the difficult topics and create debate. I am here for the entire population of Denmark. "

MOUNTHYME

”How to make a product that both involves the individual tourist and at the same time provides insight into the modern Greenland?”

Concept

Reverses the consequences of climate change and uses them constructively to create green growth and jobs. The Mounthyme souvenir supports the Arctic thyme. This can now be grown in Greenland due to climate change. The concept supports the new growth initiatives, which with user involvement make the consumer part of a local growth.

Incremental innovation / product innovation

COPY // TRANSFORM // COMBINE

Tagline

"MAKE GREENLAND GROW"

COCO CLUE

Concept

The formerly neutral everyday product is lifted

to a higher level and recognized for its many possibilities. The product gets a facelift, so it becomes graphically inviting and delicious to have standing in front. Coco Clue reaches beyond the store shelf and invites to a sense of community.

SoMe

The product appeals to the customer – coconut oil is something we share – 'your and my coconut oil':

SoMe Platform for sharing tricks and recipes. With #cococlueDIY you become part of the ‘Coco Clue’ DIY community. Here, knowledge about the product is spread through the social tendency to share personal experiences regarding the oil.

#BOEASEN

Concept

En før under og efter eksekvering af B&O PLAY sat i relation til Heartland Festival.

Insight

"Music can create a free space

– a kind of bubble in a hectic everyday life".

BEOASEN/BEOASIS:
A symbol of the bubble music can create a free space, a break room for the outside world, where one can escape into the music scene with a B&O PLAY product, which creates a forced break from the outside world, where you can be 100% present at the moment.

Analysis of B&O PLAY with a focus on an activation at Heartland Festival.

BUGGING DENMARK

Project

As a creative consultant for Bugging Denmark, I created branding and marketing material for their products. I participated in event planning for workshops and speeches.

I came up with a whole new visual identity to strengthen their brand. I created them a strategy and design guide. I created layout and visual images for their new web page, as well as content for SoMe through small videos and images.

Through unique hand illustrations, I made the brand stand out. I put forward new ideas for products and events.

Pamphlet: 'Grøn omstilling med spiselige insekter’

YO-SILVER

Branding

What started as an internship at Yo-Silver later became a freelance job.

Here I created a new visual identity with a design guide and strategy.

I created branding material and was responsible for the layout and a visualization of YO-Silver's new website. I made content for SoMe and markets.

I did photoshoots of the company's products and I did visual merchandising and mood pictures for festive occasions and the changing seasons.

NUDGING FOR ZOO

Concept

Nudging To create more security at fences in the ZOO

Principle

In the Project, the principle “Following the herd” is used on the basis of the observed trend in people's mentality: that if one does something, the others do the same. Therefore, the desired behavior is encouraged/nudged, using silhouettes. This appeals to people's 'automatic system', as nudget is easy to read for both adults and children.

Silhouettes with glasses to 'see the animals at eye level' create an intuitive, playful and safe way for children and adults to polish the animals in the Zoo

– without raised index fingers or prohibition instructions.

FOREST OF LIGHT

Branding

Stressful or depressive environments in office buildings, hospitals or the like.

Problem definition

”How can I create a lamp, based on sound and light therapy, which improves the working environment in offices, hospitals or the like?”

customer group:

Offices, hospital environments or the like

Concept

A lamp that combines aesthetics and the therapeutic effect of nature against a stressful indoor environment

BRUUN & HJEJLE

Projects

As their Inhouse Graphic Designer, I handle most of the visual elements around the house.

Here I prepared: flyers, posters and Roll-ups etc.
I have illustrated icons for their web page, created invitations to conferences, social gatherings and closing dinners. I have been working with pitches and visual powerpoints for press releases. I have created visual diagrams and graphs for the report on ‘Danske Bank’.
I have taken photos photoshopped and created branding and marketing material for SoMe, meetings and recruitments.

I participated in the implementation of the company's new CVI, and I renewed CVs and tombstones for lawyers and partners in the house